Learning to become tourism ready | Wine Australia

Back to Wine Australia site

Back to Wine Australia site

Learning to become tourism ready

There are six modules in total. Work through the lessons, templates and activities step by step to create your own wine tourism plan in module 6, or simply skip to the topics you're interested in.

3 Lessons 60 mins

Module 1

Capitalising on the visitor economy

The first step in your strategy is to define the business objectives of entering the tourism market, then decide which regions and types of travellers to focus on. 
5 Lessons 1 hour 40 minutes

Module 2

Setting up your tourism experiences

Now it's time to define exactly what it is you're selling. This extensive module will help you develop and position compelling tourism experiences that open up new revenue streams.
6 Lessons 2 hours

Module 3

Using B2B channels to bring in business

Navigating the tourism industry can be a complex task. Let's now look at all your potential distribution channels and partners in order to develop a B2B sales plan. 
2 Lessons 40 mins

Module 4

Mastering your consumer marketing

Selling directly to your end consumer is a profitable approach that requires a mix of consumer channels. This module helps you prioritise those channels and improve how they work.
0 Lessons

Module 5

Pricing for profit

It's critical your tourism product is both competitive and profitable. This module outlines key pricing considerations and provides invaluable calculators to help you crunch your own numbers.
0 Lessons

Module 6

Delivering your tourism growth strategy

You’re ready to review all your notes and templates in order to create your interactive wine tourism plan. This is your ultimate strategy on a page.