Pinion Advisory

Pinion Advisory is an Australian agribusiness, environment and sustainability consultancy that works with agricultural industries to improve business resilience, environmental outcomes and long-term competitiveness. Through its partnership with Wine Australia, Pinion Advisory has contributed expertise in stakeholder engagement, sustainability strategy, natural resource management and industry change programs to support the future sustainability of the Australian grape and wine sector.

Pinion Advisory is leading a major Wine Australia initiative focused on maximising natural capital and carbon farming outcomes in the winegrape production sector. Working alongside specialist partners Climate Friendly and Nature Solutions, the project aims to identify opportunities for growers to participate in carbon, biodiversity and emerging natural capital markets while addressing barriers to adoption. The work includes industry consultation, grower engagement, market assessment, participation pathway design, value-stacking opportunities and the development of practical frameworks that support grower involvement in environmental markets.

A key component of the project is ensuring that sustainability initiatives are commercially relevant and accessible to growers. Pinion Advisory is undertaking industry-wide consultation to understand technical, financial and operational barriers, while developing governance frameworks, participation models and data protocols that will help growers confidently engage with future sustainability opportunities and changing market requirements.

Pinion Advisory also brings extensive experience from previous projects across the wine sector, including carbon neutrality planning, vineyard sustainability assessments, fire recovery research and extension programs for growers. Its work combines technical expertise with practical industry engagement, ensuring programs are grounded in the realities of vineyard businesses and regional communities.

By helping Wine Australia and industry stakeholders navigate emerging sustainability, carbon and natural capital opportunities, Pinion Advisory is contributing to a more resilient, profitable and environmentally sustainable future for Australian grapegrowers and wine businesses.