Japanese Market Intelligence Resource for South Australian Wine Businesses

About the report 

The Japanese Market Intelligence Resource for South Australian Wine Businesses has been developed to support South Australian wine businesses in identifying suitable export markets and preparing for successful market entry. 

The report provides practical market insights, guidance, and tools to help wineries build export capability and achieve growth in Japan. While developed for South Australian businesses, it is available to all Australian wine exporters. 

Report summary 

The report provides an overview of key aspects of the Japanese wine market, including: 

• market profile 
• consumer profile 
• guidance on doing business in Japan 
• the impact of COVID-19 on the market 

Additional resources 

The report also includes supporting materials to help wineries operate effectively in-market: 

• guidance on conducting wine tastings in Japan 
• information on traditional Japanese food and wine pairings 
• links to case studies and online resources 

About the source 

The Japanese Market Intelligence Resource for South Australian Wine Businesses was developed by the South Australian Wine Industry Association (SAWIA) as part of its Emerging Markets Program, with support and funding from the Government of South Australia’s Department of Trade and Investment. 

The report and further information are available on the SAWIA website.