Australian wine in the Japan market

About the report

This one-page report summarises exports of Australian wine to Japan by price point and variety, and shows how Japan compares with other Australian export markets. It includes insights into the perceptions that Japanese wine consumers hold regarding Australian wine, and how our wine has performed in the 2023 Decanter World Wine Awards.

The report is a valuable resource to understand the performance of Australian wine in Japan and can help identify growth opportunities for Australian wine exporters and producers.

Report summary

Australian wine exports totalled 12 million litres valued at $46 million in the year ended September 2023.

Chardonnay was the largest variety with an 18 per cent share by value ($8 million), followed by Shiraz ($7 million).

The strongest growing price segment was $20 - $49.99 (FOB) with 34 per cent growth in year ended September 2023.

Australian wine ranks third in Japan in terms of quality perception, following France and Italy. However, it was the number-one ranked country in terms of number of Best in Show medals at the 2023 Decanter World Wine Awards.

Source

The report was prepared by Wine Australia based on data sourced from The Wine Australia Licensing and Approvals System for exports, IWSR (Wine Intelligence) and other sources.