Farmers2Founders Pty Ltd

Farmers2Founders Pty Ltd (F2F) is an Australian agrifood innovation and technology accelerator that helps producers, entrepreneurs and industry organisations develop, adopt and scale new technologies and business solutions. Working across agriculture, food and fibre industries, F2F connects producers with innovators, researchers, investors and technology providers to address on-farm challenges and accelerate industry transformation.

Through its long-standing collaboration with Wine Australia, Farmers2Founders has supported the Australian grape and wine sector to strengthen innovation capability, encourage entrepreneurship and increase the adoption of emerging technologies. F2F programs have provided grapegrowers and wine businesses with opportunities to develop new ideas, access expert mentoring and connect with technology developers to solve industry challenges.

A key focus of the partnership has been building industry capacity for agtech adoption and innovation. Early Farmers2Founders programs supported wine-sector participants through innovation workshops, accelerator programs and venture development activities designed to help transform practical industry challenges into commercially viable solutions. These initiatives encouraged producer-led innovation and helped strengthen connections between the wine sector and Australia's growing agrifood technology ecosystem.

More recently, Farmers2Founders partnered with Wine Australia through the Australian Government's Future Drought Fund TEKFARM program, helping wine businesses evaluate and adopt technologies that improve drought resilience, productivity and profitability. Through pilot deployments, demonstration activities and technology adoption support, the initiative has enabled grapegrowers to trial proven agtech solutions in real-world vineyard environments.

Farmers2Founders has also worked with Wine Australia to identify and advance innovative solutions for industry priorities including automation, robotics, digital agriculture, irrigation management, vineyard data systems and alternative wine products. By fostering collaboration between producers, researchers, startups and technology providers, the organisation helps accelerate the development and adoption of practical innovations that benefit the grape and wine sector.

By building innovation capability, supporting technology adoption and connecting industry participants with emerging solutions, Farmers2Founders is helping the Australian grape and wine sector improve resilience, competitiveness and preparedness for future challenges