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ProWein 2025 Germany

Germany

Wine Australia will not have a stand at ProWein 2025 in Düsseldorf in Germany due to a lack of demand from Australian states, regions, and wineries.

In May and June 2024, Wine Australia contacted Australian states, regions, and wineries about taking a booth on our stand at ProWein 2025, and only a few producers expressed an interest. 

Australian states, regions and wineries will be offered an opportunity in 2025 for ProWein 2026, following which Wine Australia will make a decision about having a stand at the fair.  

Wine Australia offers a range of marketing opportunities to the Australian grape and wine community in markets throughout the world on a user-pays basis and focused on maximising effective alignment. 

ProWein is one of these user-pays activities in which Australian states, regions and wineries can choose to participate.

Contact

Wine Australia UK/EMEA team, [email protected]

Here’s what wineries exhibiting on our stand said about ProWein 2024:

  • It’s my 18th ProWein and another great show. Our diary was full with 30 pre-booked meetings before the fair kicked off.
    Colm Mooney Head of Global Sales, Burge Family Wine Estates
  • It’s been a terrific fair, sharing our wines and the story of McLaren Vale on our booth and in masterclasses. We’ve caught up with our European and north American partners, and met our new importer in Korea.
    Matt Deller MW CEO, Wirra Wirra
  • A busy fair for us with lots of meetings. We met international distributors and built relationships with new partners from all corners of the world, including Thailand, Kazakhstan and Belarus.
    Philip Jeffries General Manager - Sales and Marketing, d’Arenberg
  • It was a great year at ProWein, with a lot of interested meetings and tastings with buyers from across Europe, Asia, Middle East and the US. The Victorian masterclass generated a lot of interest and was a great opportunity to showcase the diversity of wines we produce across the state.
    Stephanie Duboudin CEO, Wine Victoria

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