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Japan Market Update 2025

Webinar

Is your wine business considering Japan as a potential export avenue? Or are you already in the market and planning this year’s program of activities?

Watch this 60-minute session covering market conditions, opportunities, and upcoming activities. With the Osaka Expo kicking off in April, 2025 promises to be an exciting year for global trade and innovation in Japan!

With presentations by Austrade and Wine Australia, this webinar will provide wineries and producers with a strong understanding of the current state of the market, opportunities and challenges for Australian wine, local trade and cultural insights, and upcoming activities.

Who should attend this webinar?

This webinar is suitable for anyone who is: 

  • considering doing business in Japan
  • already working with Japanese customers and partners, and/or
  • looking to establish partnerships with companies in Japan.

What can attendees expect to learn?  

Webinar attendees can expect to gain insights on: 

  • understanding the business environment 
  • opportunities and challenges for Australian wine 
  • overcoming the cultural barriers to doing business in Japan, and 
  • the 2025 calendar of activities in Japan.

Speakers

  • Kendall-Draper
    Kendall Draper Trade Commissioner and Counsellor (Commercial), Austrade Tokyo

    Kendall Draper is a proud Aboriginal woman, with a diverse background spanning national security, international relations, and trade promotion.

    In 2016, Kendall commenced in the public service at the Attorney-General's Department. She then spent six years at the Department of Home Affairs before holding international postings across Southeast Asia. Kendall has experience in fostering global connections and facilitating investment opportunities and promoting Australian businesses on the international stage.

    She holds a Bachelor of Justice Studies from the University of Canberra and a Graduate Certificate in Business Administration and Digital Marketing and Communications from Monash University.

  • WA1814-rose
    Rosemary MacDonald Japan Country Manager, Wine Australia

    Rosemary MacDonald was appointed Japan Country Manager for Wine Australia in October 2022. In her role, she is responsible for leading the strategy to elevate the position and grow demand for Australian wine in Japan.

    Over the past decade, Rosemary has built her marketing and business career in Japan. After graduating with a double degree in Japanese and International Business from the University of Wollongong, and gaining experience in Japan’s hospitality and tourism sectors, she became a Wine Ambassador for Pernod Ricard Winemakers in Tokyo. She then moved to Pernod Ricard Japan, where she held various Brand Manager positions for spirits, including Jameson Irish Whiskey and KI NO BI Kyoto Dry Gin.

    Rosemary holds a WSET Level 3 qualification.

Contact

Email: [email protected]  

Member content

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