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Speakers
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Lauren Gilbert Austrade
Lauren Gilbert is Austrade's Trade and Investment Commissioner leading the seafood, consumer, horticulture, wine and ecommerce and beverage sectors across mainland China, Hong Kong and Taiwan. In this role, Lauren has been supporting affected Australian wine and live rock lobster exporters to re-establish commercial connections in mainland China.
Lauren has over ten years commercial experience she brings to her role in government. She worked in sales and business development roles at reputable technology companies, including IBM, LinkedIn and Salesforce.com. Lauren has also worked for innovative e-commerce and SaaS startups.
Lauren holds a Bachelor of International Studies from University of Sydney. Lauren has spent a decade living, working, and studying in China. Because of this she is proficient in Mandarin Chinese.
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Eric Yu United Media Solution (UMS)
Eric is a Senior Partner of UMS, bringing strong business acumen, strategic insight, and expertise in family enterprise management. He is passionate about sharing knowledge and insights with clients, helping them navigate complex markets and achieve their objectives.
Originally from China, Eric moved to Australia in his teens and holds a Bachelor of Commerce with a double major in Marketing and Management from the University of Melbourne.
With deep expertise in business strategy and market expansion, Eric has worked extensively across the international trading and FMCG sectors, helping brands establish a strong presence in China. He specializes in developing and executing digital marketing strategies, leveraging Chinese social media and e-commerce platforms to drive brand awareness, consumer engagement, and sales growth.
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Bree Wood Wine Australia
Bree Wood is Marketing Communications Manager APAC at Wine Australia. In this role, Bree works to build the profile and reputation of Australian wines across the Asia Pacific region.
With over 25 years’ experience in the wine industry, Bree has worked across innovation, insights, product development, brand management, trade marketing, and sales roles. She is passionate about sharing the stories of the people, places, and wines that make the Australian wine industry unique.