Austrade New-to-Market Wine Project 2024-25

Austrade is once again partnering with WANDS, Japan’s leading international wine & spirits industry publication, to promote new-to-market Australian wines in Japan.

A masked tasting of new-to-market wines by 3 professional Japanese tasters will be held in Tokyo in October 2024. Wines recognised by the sommeliers across 5 categories will be featured in the January 2025 issue of WANDS. Japanese importers will also be invited to a wine tasting event to be held in the Australian Embassy on 19 February 2025. 

Anticipated outcomes for participating wineries: 
Written feedback of the wines tasted by leading industry specialists 
For wineries with wines selected in the Best 15, brand exposure to industry through featuring in the WANDS magazine 
Inclusion in an e-mail to 100+ Japanese wine importers  
Showcase all the wines in a tasting event for targeted wine buyers in Tokyo 
(NB: there is no guarantee that business leads will be generated for participating wineries) 

Next Steps

Registration for this activity has now closed.  

Contact

Amane Kaneko

Business Development Manager (Austrade Tokyo)

E-mail: [email protected]