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Wine sector overview

Australia’s grape and wine sector is a significant contributor to regional communities, exports and agribusiness. It is made up of thousands of grape growers, winemakers and wine businesses operating across diverse wine regions, producing wines for domestic and international customers.

Understanding the size, performance and changing dynamics of the sector is essential for making informed business decisions. Wine Australia provides a range of market intelligence, data and analysis to help growers, winemakers, exporters and industry stakeholders track trends, identify opportunities and respond to emerging challenges.

Australian wine sector at a glance

  • 1.57 million tonnes

    Total winegrape crush 2025 (estimated)

  • 1133 million litres

    Total wine production 2024-25

  • $2.48 billion

    Total wine export value 2024-25

  • 639 million litres

    Total wine export volume 2024-25

Australian wine insights and reports

The wine sector operates in a rapidly changing environment influenced by consumer preferences, global demand, production conditions, trade settings and economic factors.

Wine Australia’s market insights bring together data, analysis and industry expertise to help businesses better understand these changes and make more informed strategic decisions. 

These resources can help you:

  • understand current market conditions
  • identify consumer and category trends
  • monitor export and domestic performance
  • assess opportunities in established and emerging markets
  • benchmark business and sector performance.

Key resources include:

  • sector and market performance reports
  • export reports and market updates
  • consumer and category insights
  • regional and varietal analysis
  • industry trends and outlooks.

Browse all market insights and reports to find the information most relevant to your business needs.

Insights

  • Track Australia's export performance

    Track export trends across global markets with historical data on export value, volume, wine style and packaging formats. A useful resource for understanding how Australian wine exports have changed over time and where market opportunities may be emerging.

    Australian wine export monitor

  • Snapshot of the Australian wine sector

    Get a quick annual overview of the Australian wine sector, bringing together key statistics and indicators in a single, easy-to-use resource.

    Australian wine sector at a glance

  • Monitor supply and demand

    Explore production, sales and inventory trends to better understand the balance between supply and demand across the Australian wine sector.

    Production, Sales and Inventory report 2024-25

  • Measure the sector's economic impact

    Learn about the wine sector's contribution to Australia's economy, including direct and flow-on economic activity that supports regional communities and businesses.

    Economic Contribution of the Australian wine sector 2025

Member content

This content is restricted to wine exporters and levy payers.

Reports are also available for one-off purchase to non-members.

Click here to find out more.