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Irina Santiago-Brown and Dudley Brown Inkwell, McLaren Vale

Next Crop

The Next Crop program is an opportunity for regions to design and deliver their own bespoke leadership development offering at minimal cost for participants. It is a three-way partnership between Wine Australia, regional partners and a provider organisation.

The Next Crop program is an opportunity for regions to design and deliver their own bespoke leadership development offering at minimal cost for participants. It is a three-way partnership between Wine Australia, regional partners and a provider organisation.

The Next Crop program is administered by regional associations. It is tailored by the regional association for the personal and professional development needs of people in the region, with the association determining the program structure and the choice of provider. Wine Australia supports with funding.

The program provides a flexible and regionally targeted platform to introduce leadership, business and management skills for individuals to build capacity within the community. It aims to keep the future generation engaged and committed to their region and careers in the sector. It also acts as a stepping stone to Future Leaders.

Next Crop has been delivered in 11 locations to more than 232 participants since 2021, with programs delivered to date including:


2026Hunter Valley
Riverland
McLaren Vale2025
2025Barossa
Coonawarra
Queensland
Victoria (Yarra Valley, Mornington and Gippsland)
2024McLaren Vale
Margaret River
2023Tasmania
Riverina
2022Clare Valley
Victoria (central regions of Macedon, Murray Valley, Heathcote, Geelong, Grampians, Pyrenees, Bendigo)
2021Barossa
Langhorne Creek


Watch: Barossa Valley's Next Crop journey

What began in South Australia's Barossa Valley as a regional initiative to develop the next generation of wine sector leaders has since grown into a national program. When it was launched by Barossa Australia in 2011, the Next Crop program was the first of its kind, designed to build leadership capability and strengthen regional collaboration. Wine Australia has since taken the program Australia wide, offering wine regions the opportunity to cultivate their own 'next crop' of industry leaders. Hear from Barossa Australia about what inspired the program and the impact it has since had on the region, as well as from former participants about how it has influenced their careers.

  • Barossa Valley's Next Crop journey

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