Wine Paris 2026

Wine Australia will be returning to Wine Paris for the third time, with a large presence in the international hall.

52,622 visitors from 154 countries attended Wine Paris 2025 over the three days. This record attendance confirmed Wine Paris’ ranking as the world’s leading wine and spirits event.

Our stand in the international hall will feature winery booths, regional booths, and meeting space. We will be running masterclasses in the education area on the stand to drive traffic to the winery and regional booths.

This is an opportunity to be part of the Australian wine stand and meet buyers from across the world, catch up with importers, work on leads and generate sales.

What do you get for your investment?

Exhibitor space – a full booth or half booth
Meeting space (shared if on a half booth)
Stand set up and event management by Wine Australia
Signage
Glassware
Spittoons
Fridge
Direct marketing support
Public relations and social media support by Wine Australia
Fair entry passes
Barista and exhibitor catering
Opportunity to take a masterclass / submit wines into a masterclass (additional cost)

Contact

If you have any queries, please contact the Wine Australia UK/EMEA team on [email protected].

“It’s been a great fair for us - we’ve secured a new deal in the UK and had very positive conversations with buyers in Sweden, Norway and Switzerland.”

Damian White Sales Director, Small Wonder & Wayfinder Wines
“It was our first time at Wine Paris and the fair exceeded expectations. A fantastic way to connect with existing customers under one roof. We met all our European partners and our importers in China, Indonesia and Canada, and had productive meetings with buyers in new markets, which I’m confident will result in strong commercial outcomes.”

Justin McCarthy General Manager, Mitolo Wines
“There was a lot of energy on the Australian Wine stand and excitement towards our wines and Australian wine overall. We had engaging conversations with quality buyers and we were delighted to see the high level of awareness of our regional wines.”

Stephanie Duboudin CEO, Wine Victoria
“We’ve had lots of meetings with international retailers and buyers. During the fair we secured two new distributors, and there are new opportunities opening up across Europe and the Nordics.”

Stephen Boyle Head of Europe, Brown Family Wine Group