AgriFutures Australia

AgriFutures Australia is one of Australia's Rural Research and Development Corporations (RDCs), investing in research, innovation and leadership programs that improve the productivity, profitability and sustainability of Australian agriculture. In addition to supporting emerging and established rural industries, AgriFutures leads cross-sector initiatives that address national agricultural challenges and opportunities.

Through collaboration with Wine Australia, AgriFutures Australia brings expertise in diversification, innovation adoption and farm business resilience to Australia's grape and wine sector. A recent partnership has focused on helping inland winegrape growers respond to market challenges by identifying and evaluating alternative revenue opportunities beyond traditional grape production. Working with industry, government and regional stakeholders, AgriFutures is delivering decision-support tools, extension resources and online platforms designed to help growers assess diversification opportunities and strengthen long-term business viability.

The collaboration combines Wine Australia's sector knowledge with AgriFutures Australia's experience in emerging industries, new enterprises and innovation pathways. The resulting work supports growers in the Riverland, Riverina and Murray Valley regions to evaluate alternative agricultural production systems, non-traditional income streams and new business opportunities that align with their land, resources and local conditions.

By facilitating research, stakeholder engagement and practical decision-making tools, AgriFutures Australia helps the grape and wine sector build resilience during periods of market adjustment and change. Its partnership with Wine Australia demonstrates how collaboration across Australia's RDC network can deliver new opportunities, support business adaptation and contribute to the long-term sustainability of regional grape-growing communities.